How to Pitch Yourself to Podcasts Using Your Author Media Kit

Podcast interviews are marketing gold for authors. A 30-minute conversation reaches engaged listeners, stays online forever, and positions you as an expert. But podcast hosts are busy — they get dozens of pitches. Your media kit is what separates "maybe later" from "let's book it."

The Perfect Podcast Pitch

A good pitch email has three parts:

1. Why you + their show — Show you've listened. Reference a specific episode or theme that connects to your book.

2. What you'll discuss — Give them 2–3 topic angles that would interest their audience. Make it about value to listeners, not just "my book."

3. Your media kit link — One link to your media kit page with everything they need: bio, headshot, book info, social links.

What Podcast Hosts Actually Need

When a host says yes, they need:

• Your short bio for the episode intro (50–100 words, third person)

• Your headshot for the episode thumbnail and show notes

• Your book cover for visual promotion

• Links to your website and book page for show notes

• Your social handles for tagging and cross-promotion

All of this should be in your media kit, ready to share with a single link.

After the Interview

When the episode airs:

• Share it on all your social platforms

• Email it to your newsletter subscribers

• Add it to your media kit as a "Featured In" item

• Thank the host publicly — they'll remember you for the next book

Build your media kit on AuthorLoft so it's always ready when opportunity calls.