· Book Pre-Orders ·

Build anticipation before launch day

Pre-order pages with launch countdowns, email signups, and automatic reader notifications — turn your launch into an event.

The weeks before a book launch are the most critical marketing window you'll have. AuthorLoft's pre-order system lets you capture reader interest, build your email list, and create urgency with countdown timers — all before your book is even available. When launch day arrives, your audience is already waiting.

Pre-order pages that build excitement

Turn your upcoming release into a landing page that captures attention and emails.

  • Dedicated pre-order page for each upcoming book
  • Email signup form — readers register for launch notification
  • Launch countdown timer with customizable date
  • Book cover, description, and excerpt preview
  • Automatically switches to a buy page when the book launches

Capture your launch audience

Every pre-order signup is a reader who wants your book — and an email you own.

  • Email addresses captured and added to your subscriber list
  • Segment pre-order signups separately from other subscribers
  • Notify registered readers automatically on launch day
  • Build social proof — show interest before the book is live
  • Pair with reader magnets for even higher conversion

Launch with momentum

When your book goes live, you already have an audience ready to buy.

  • Set your launch date and let the countdown do the work
  • Share pre-order links on social media and newsletters
  • Launch notification drives first-day sales
  • Reviews from ARC readers ready before launch
  • Affiliate links active for launch-day promotion

Want to learn more?

Read our in-depth guide →

Frequently asked questions

How do I set up a pre-order page?

In your book editor, toggle 'Pre-Order' on and set a pre-order date. AuthorLoft automatically creates a pre-order page with an email signup form and optional countdown timer.

What happens when the launch date arrives?

The pre-order page automatically transitions to a normal book page with buy options. Registered readers receive a notification that the book is now available.

Can I show a countdown timer?

Yes. Enable the 'Show Countdown' option and set your launch date. A live countdown timer displays on the book page, creating urgency and excitement.

Do pre-order signups go to my email list?

Yes. Every email captured through the pre-order form is added to your subscriber list, so you can continue marketing to these readers after launch.

Which plan includes pre-orders?

Pre-order pages are available on Standard and Premium plans.

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