· Direct Book Sales ·
Sell books directly and keep every dollar
No marketplace fees, no middleman. Sell ebooks, print books, and audiobooks straight to your readers.
Every sale through Amazon, Kobo, or another retailer costs you 30–65% in fees. With AuthorLoft, you sell directly to your readers and keep 100% of the revenue (minus standard payment processing). Your books, your prices, your customers — no middleman.
Multiple formats, one storefront
Sell every format your readers want, all from your own author website.
- Ebooks — instant digital delivery after purchase
- Print books — link to your print-on-demand fulfillment
- Audiobooks — sell audio directly with built-in preview player
- Flip Books — interactive page-turn previews that convert browsers to buyers
- Bundle multiple formats per book with individual pricing
Frictionless checkout experience
A shopping cart built specifically for book buyers — fast, mobile-friendly, and trustworthy.
- Shopping cart with multi-book checkout
- Secure Stripe payment processing (credit/debit cards)
- Discount codes and promotional pricing
- Reader magnet downloads (free book in exchange for email)
- Mobile-optimized checkout on every device
You own the customer relationship
Unlike marketplace sales, direct sales give you the reader's email and purchase history.
- Capture reader emails with every purchase and reader magnet
- Build your mailing list automatically as you sell
- Sales dashboard with revenue tracking and order history
- Invoices and tax reporting tools built in
- Pair with retailer links — sell direct AND list on Amazon, Kobo, etc.
Guides on this topic
- What Is Direct Book Selling? (And Why Authors Are Leaving Retailers)
- Direct Sales vs. Amazon: Comparing Fees, Control, and Payout
- Accepting Payments on Your Author Website: A Stripe Setup Guide
- Selling eBooks vs. Signed Print Copies: Which Should You Offer First?
- Choosing Book Formats: eBook, Print, Audio, and Hardcover Explained
Frequently asked questions
What payment processor do you use?
AuthorLoft uses Stripe Connect. You connect your own Stripe account, and payments go directly to you. AuthorLoft never touches your money.
What percentage does AuthorLoft take?
Zero. AuthorLoft does not take a cut of your sales. You keep 100% of the revenue minus standard Stripe processing fees (typically 2.9% + 30¢ per transaction).
Can I still list my books on Amazon and other retailers?
Absolutely. You can add retailer links (Amazon, Kobo, Barnes & Noble, etc.) alongside your direct sales. Many authors do both — direct sales for maximum revenue, retailers for maximum reach.
How do readers get their ebooks after purchase?
Readers receive an instant download link after checkout. Files are delivered securely — readers can download immediately.
Which plan do I need to sell books?
Direct sales require the Standard plan ($9.99/month) or Premium plan ($39.99/month). The Free plan lets you list books with retailer links but not process direct sales.
· Start free ·
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