AuthorLoft is Live: A Home of Your Own

Today, we're thrilled to open the doors to AuthorLoft.

For too long, independent authors have had to choose between two bad options: rent space on a marketplace that owns the relationship with your readers and takes a cut of every sale, or wrestle with a generic website builder that was never designed for books. We built AuthorLoft because we believe there's a better way — one where your name is on the door.

What is AuthorLoft?

AuthorLoft is a website builder made specifically for independent authors. In a few minutes, with no technical knowledge, you can launch a beautiful author site, list your entire catalog, and start selling directly to the readers who love your work — keeping the relationship, and the revenue, for yourself.

What you can do from day one

• Build your author website in minutes. Pick a theme, add your bio and photo, and go live instantly on your own subdomain — bring a custom domain whenever you're ready.
• Showcase your whole catalog. Add every title with cover art, descriptions, series and genre organization, pricing, and buy links.
• Sell direct and keep what you earn. Secure Stripe checkout lets readers buy eBooks and PDFs straight from your site, with instant download links — no marketplace cut.
• Grow your own audience. Capture newsletter signups with reader interests, and connect the email tools you already use.
• Get discovered in the AuthorLoft Bookstore. Opt your books into our shared discovery catalog so new readers can find you — then send them back to your own site to buy.
• Offer interactive previews. Add flip-book previews so readers can sample your work before they commit.

Start free

AuthorLoft is free to start — no credit card required. Upgrade only when you're ready for direct sales, a custom domain, and more.

This is just the beginning. We're building AuthorLoft alongside the authors who use it, and we have a lot planned. Watch this News page for new features, updates, and the occasional special.

Thank you for being here at the start. We can't wait to see what you build.

Create your free author site →

— The AuthorLoft Team